Decoding Compliance & Manufacturing Lingo

A/B Testing

A/B Testing is a marketing trial where two different versions of a product or content are shown to equal-sized audiences, and then their conversion rates are compared to see which performs better.

Account

Accounts can be grouped into 'Key,' 'Strategic,' and 'Major' based on purchase frequency. Roles like Account Executives and Managers handle these accounts.

Account Executive (AE)

An account executive (AE) is a salesperson who builds and maintains relationships with customers, understanding their goals and needs to enhance connections and business opportunities.

Account Team

An account team includes people who find customer needs, match solutions, share customer views with the supplier, and manage the customer relationship.

Account-Based Marketing (ABM)

Account-based marketing targets specific accounts with personalized marketing to improve their experience and increase B2B sales.

Account-Based Selling

Account-based selling (ABS) focuses on winning business from high-value accounts, starting with identifying and targeting specific accounts for sales efforts.

Bundling

Bundling, or bundle pricing, is a pricing technique in which retailers sell products together at a lower price than they would be sold at individually.

Bug

A bug is an error, fault, or flaw in an application or software that causes the program to behave unexpectedly, often producing inaccurate and invalid output.

Button

A button is an interactive element that facilitates user actions.

Buffer

A buffer is a temporary storage area that holds data while transferring it between different components or systems.

Bounding box

A bounding box is a rectangular border around a website element (e.g., a heading, paragraph, or image) that appears during the design process.

Content Management

Content management refers to the process of creating, editing, and publishing digital content. It involves various tools and strategies to ensure that content is organized, accessible, and effectively communicated to the target audience.

Child

A child element is an element nested within a parent element in a hierarchy.

Cipher suite

A cipher suite is a collection of encryption algorithms that work together to secure a network connection.

Checkout process

The checkout process in ecommerce is the process that online customers go through to complete a purchase.

Responsive Design

Responsive Design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. It ensures that users have a seamless experience regardless of the device they are using. Read more

Search Engine Optimization

Search Engine Optimization (SEO) is the practice of enhancing a website's visibility on search engines. This involves optimizing content, improving site structure, and building backlinks to increase organic traffic and improve rankings.

Social Media Marketing

Social Media Marketing involves using social media platforms to promote products or services. It includes creating content tailored to each platform, engaging with followers, and analyzing performance metrics to improve strategies.

User Experience

User Experience (UX) encompasses all aspects of the end-user's interaction with a company, its services, and its products. A positive UX is crucial for customer satisfaction and retention, focusing on usability, accessibility, and pleasure in the interaction.